Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
So, what is a topical map exactly? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
The success of a topical map is determined by how well it targets the search queries of your audience. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
To put this into action, you first need to conduct keyword research. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Following keyword research, create topic clusters around your primary keyword for each page. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. It boosts visibility by get more info ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.